Wide Angle

Ascertaining and Building your Customer Equity is the biggest challenge faced by pharma industry across the world. In a market dominated by generics, brand equity is the most determining factor to clinch prescriptions. Doctors are ever-busy and they simply don’t have enough patience and interest to listen to you if your product messaging is not relevant and appealing. How do we get to influence it the right way?

Introducing for the first time, a tailor made tool for the life sciences, an intuitive closed loop marketing and Customer Relationship Management product. Build your customer equity by understanding customer preferences across high impact channels. WideAngle offers you a unique delivery mechanism for product messages with the power of tablets and cloud computing. You can show appealing and relevant content anytime anywhere customized to a doctor based on his content consumption pattern. You can draw instant feedback from a visit on the product messaging and know what message works best for you. Successful closed loop marketing can become an organizational culture while your brand equity ascends upwards in the meantime.

Features & Benefits

• Ascertain and build Customer Equity: Know your customer’s taste and map patterns about his content consumption. Predict what works with him and what does not. Build customer equity by sustained delivery of relevant and attractive detailing.
• Social Analytics: There is a science behind ‘social’ and it is essential to understand the social impact of content for better detailing. WideAngle’s social analytics domain gives you precise insights on content consumption patterns.
• Prepare. Play. Ponder.: Master the art of detailing in its three phases. Prepare content wisely and relevantly in a custom-made fashion to each doctor, play content attractively and ponder over the pros and cons of your product message systematically.
• CLM and CRM in a box: For the very first time in the world, WideAngle makes a miraculous marriage happen. It combines CLM and CRM in a single box. Two birds in one stone!
• Enterprise Youtube: Time is precious. If it is a doctor’s, it is double precious. Make the most of it with smart streaming content in WideAngle. Engage your reps on the go too. Just like Youtube, this will be YourTube!
• A rep’s delight: If your rep is meeting a hot prospect, shouldn’t he look cool while making the detailing to win the doctor’s attraction? WideAngle on tablet is just the right cool product with a great touch, feel and style. And all this with a brain!