Tercept

For Publishers: All your monetization data (adservers, adexchanges, adnetworks) & marketing data (FB marketing, AdWords, YouTube) & analytics data (GA, Firebase, Adobe, Localytics) automatically aggregated & organized in one single dashboard with powerful visualization capabilities. You can also setup & track custom metrics like PageRPM by Section (Sports vs Auto vs Finance etc), Marketing Spend Vs Ad Revenue, PageRPM by Traffic Source (Google Organic vs SEM vs FB) & Traffic Type (First time vs Loyal vs registered vs subscribed), etc. Understand your monetization data better & action on more impactful parameters.

For Marketers: All your Advertising data (FB marketing, AdWords, YouTube, etc), Marketing data (Emailers, SMS ads, Push Notificaitons, etc), Social media data (Twitter, Instagram, etc), Analytics data (GA, Firebase, Adobe, Localytics, Appsflyer, etc), CRM Data & Transaction data automatically aggregated & organized in one single dashboard with powerful visualization capabilities. You can also setup & track custom metrics like Cost Per Visit (as recorded by GA), cost per attributed conversion, etc. You can create custom groupings and custom labeling of data.

Full Feature List:

1. 100+ API integrations with various providers in the market
2. Track every individual partners' data as well as combined data
3. Layer custom rules & definitions for aggregating data
4. Scheduled reports & emails
5. Save frequently used queries
6. Advanced visualization & charting
7. Sorting, drill down & filtering options
8. Spark charts for quick analysis
9. Download data into xls
10. Share data & charts over email & slack
11. Create custom metrics & reports combining data from different partners
12. Create custom grouping of dimension members, labeling/tagging of data
13. Fetch data from internal systems through DB integrations & combine with marketing data
14. Upload data for offline campaigns to get complete view of all marketing activitie
15. Send data in realtime into Studio, Tableau, PowerBI, Google Spreadsheets, Looker or any other BI tool of you choice

Why is Tercept Required?

1. Fully automated & customizable platform – save several hours (& $$) of manual effort/overhead in aggregating data & reporting metrics
2. Improve your data accuracy significantly
3. Your team spends less time with tedious non-productive activities, & spends more time generating insights, serving your customers & closing deals