What is Oyster?
Oyster CDP Provided End to End Solution for your Customer Data. It is Fully-fledged CDP with capabilities such as Data Integration, Identity resolution, Customer Profile Management, Predictive Analytics, Dashboards & Reports, and Data Accessibility.
Oyster Starting Price
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Key Features of Oyster
Here are the powerful features that make Oyster stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Marketing Analytics
- Performance Management
- Customer DataBase
- Dashboard
- Campaign Management
- Analytics
- Coupons
- Channel Analytics
- Contact Database
- Data Management
- Analytics / ROI Tracking
- Campaign Segmentation
- Multivariate Testing
- Website Visitor Tracking
- Customer Segmentation
- Predictive Analytics
Oyster Specifications
Get a closer look at the technical specifications and system requirements for Oyster. Find out if it's compatible with your operating system and other software.
- Bing
- Bluecore
- Channel View
- Criteo
- EPSILON
- Experian
- LIVERAMP
- MTI
- 2500K
- oracle
- RingCentral
- Towerdata
- LSC
Oyster Description
Here's the comprehensive description of Oyster. Gain a brief understanding of its unique features and exceptional benefits.
Oyster CDP has all the capabilities that an Ideal Customer Data platform must-have. Some of the capabilities of our Platform are:
Data Integration: Oyster ingests customer data from multiple sources, channels and devices then standardize, integrates and stores it in a cloud-based high-performance database
- Online and In-store transactions, including purchases and returns
- Website interactions, mobile app, and browser activity
- Customer demographics and psychographics
- Campaigns, Promotions and customer engagement metrics
- Third-party data enrichments
Identity Resolution: Oyster creates universal and persistent consumer profiles by
- Resolving the identity of customers and visitors across different states, known and unknown
- Assigning persistent identifiers (master ID) to individuals
- Leveraging a range of keys and linkage approaches to connect all information about a customer or prospect
Multiple email / physical addresses
Changing social IDs and device IDs
Householding
Deterministic and probabilistic matching
Customer Profile Management: Oyster maintains customer history and creates individual profiles that get richer over time as the customer continues to interact.
- Up to date view of the customers, their interactions, purchase history and where they are on their customer journey
- Rich dataset for deeper analytics and customer understanding
- Enables contextually relevant real-time customer engagement across multiple channels and devices
Predictive Analytics: Oyster has inbuilt capabilities to run statistical models to predict various customer behaviors and interactions
- Propensity Model – Likelihood of a customer to respond to a campaign or a channel or behave in a particular manner.
- Customer Lifetime Value – Prediction of the net profit attributed to the entire future relationship with a customer.
- Attribution Model – Set of rules to determine which marketing channels and/or customer touchpoints receive credit for a sale transaction
- What If Analysis – Prediction of change in the outcome based on the change in various marketing dimensions
Dashboards and Reports: Oyster consolidates the various data points to provide dashboards and reports that enable decision making
- Sales & Revenue Dashboards
- Campaign Performance Reports
- Model Performance Report
- Daily Operations Reports
Data Accessibility: After all, the best data in the world is useless if it can’t be accessed where and when it matters. Oyster integrates “out-of-the-box” with scores of other systems through connectors and APIs. The concept of making customer data accessible to third-party systems differentiate Oyster from other data management approaches.
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Oyster FAQs
What apps do Oyster integrate with?
Oyster integrates with various apps:
- Bing
- Bluecore
- Channel View
- Criteo
- EPSILON
- Experian
- LIVERAMP
- MTI
- 2500K
- oracle
- RingCentral
- Towerdata
- LSC
What are the top 5 features for Oyster?
The top 5 features for Oyster are:
- Marketing Analytics
- Performance Management
- Customer DataBase
- Dashboard
- Campaign Management
What type of customer support is available from Oyster?
The available support which Oyster provides is:
- Live support
- Training