What is Oyster?

Oyster CDP Provided End to End Solution for your Customer Data. It is Fully-fledged CDP with capabilities such as Data Integration, Identity resolution, Customer Profile Management, Predictive Analytics, Dashboards & Reports, and Data Accessibility.

Pricing

Oyster Starting Price

Awards
Oyster Award

Our Awards and Recognition

More Awards
Need a Little Help?

Talk with a software expert for free. Get a list of software that's great for you in less than 10 minutes.

Oyster Screenshots

Key Features of Oyster

Here are the powerful features that make Oyster stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Marketing Analytics
  • Performance Management
  • Customer DataBase
  • Dashboard
  • Campaign Management
  • Analytics
  • Coupons
  • Channel Analytics
  • Contact Database
  • Data Management
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Multivariate Testing
  • Website Visitor Tracking
  • Customer Segmentation
  • Predictive Analytics
  • Event Triggered Email
  • Customer Engagement
  • Conversion Tracking
  • Client database
  • Email Marketing
  • Data Integration
  • Data Import / Export
  • Audience Targeting
  • Reporting/Analytics
  • Contextual Targeting
  • Campaign Personalization
  • Customer Profiles
  • Data Matching
  • GDPR Compliance
  • Behavioral Targeting
  • Behavioral Analytics
  • Predictive Modeling
  • AI / Machine Learning
  • Cohort Analysis
  • Revenue Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • ROI Tracking
  • Website Analytics
  • Attribution Modeling
  • Cross-Channel Attribution
  • Multi-Touch Attribution
  • Analytics/ROI Tracking
  • Contact Import/Export
  • Data Extraction
  • Customer Targeting
  • Statistical Relevance Analysis
  • Behavioral Mapping
  • Heatmaps
Show More

Oyster Specifications

Get a closer look at the technical specifications and system requirements for Oyster. Find out if it's compatible with your operating system and other software.

Deployment :
Cloud Based
Subscription Plan :
Monthly, Yearly
Accessibility :
API
Customization
Desktop Platforms :
Web app
Language Support :
English
Business :
StartUps
SMBs
Agencies
Enterprises
Available Support :
Email
Live Support
Training
Integrations :
  • Bing
  • Bluecore
  • Channel View
  • Criteo
  • EPSILON
  • Experian
  • LIVERAMP
  • MTI
  • 2500K
  • oracle
  • RingCentral
  • Towerdata
  • LSC
Company Details :
Company Name : Express Analytics
Headquarter : Irvine
Website : Visit Website
Full Address : 300, Spectrum Centre Drive Suite 400,Irvine, California- 92618

Oyster Description

Here's the comprehensive description of Oyster. Gain a brief understanding of its unique features and exceptional benefits.

Oyster CDP has all the capabilities that an Ideal Customer Data platform must-have. Some of the capabilities of our Platform are:

Data Integration: Oyster ingests customer data from multiple sources, channels and devices then standardize, integrates and stores it in a cloud-based high-performance database

  • Online and In-store transactions, including purchases and returns
  • Website interactions, mobile app, and browser activity
  • Customer demographics and psychographics
  • Campaigns, Promotions and customer engagement metrics
  • Third-party data enrichments

Identity Resolution: Oyster creates universal and persistent consumer profiles by

  • Resolving the identity of customers and visitors across different states, known and unknown
  • Assigning persistent identifiers (master ID) to individuals
  • Leveraging a range of keys and linkage approaches to connect all information about a customer or prospect

Multiple email / physical addresses
Changing social IDs and device IDs
Householding
Deterministic and probabilistic matching
Customer Profile Management: Oyster maintains customer history and creates individual profiles that get richer over time as the customer continues to interact.

  • Up to date view of the customers, their interactions, purchase history and where they are on their customer journey
  • Rich dataset for deeper analytics and customer understanding
  • Enables contextually relevant real-time customer engagement across multiple channels and devices

Predictive Analytics: Oyster has inbuilt capabilities to run statistical models to predict various customer behaviors and interactions

  • Propensity Model – Likelihood of a customer to respond to a campaign or a channel or behave in a particular manner.
  • Customer Lifetime Value – Prediction of the net profit attributed to the entire future relationship with a customer.
  • Attribution Model – Set of rules to determine which marketing channels and/or customer touchpoints receive credit for a sale transaction
  • What If Analysis – Prediction of change in the outcome based on the change in various marketing dimensions

Dashboards and Reports: Oyster consolidates the various data points to provide dashboards and reports that enable decision making

  • Sales & Revenue Dashboards
  • Campaign Performance Reports
  • Model Performance Report
  • Daily Operations Reports

Data Accessibility: After all, the best data in the world is useless if it can’t be accessed where and when it matters. Oyster integrates “out-of-the-box” with scores of other systems through connectors and APIs. The concept of making customer data accessible to third-party systems differentiate Oyster from other data management approaches.

Oyster Resources

webinar youtube_play_btn Webinar Part 1 : Don't wrestle with your data the what, why & how of data wrangling Watch Now for free
Oyster Brochures Download Brochure
How To Select The Right Customer Data Platform: A Guide Get Your Free Copy
Use of AI in Customer Analytics Get Your Free Copy
Best Practices In Email Marketing Get Your Free Copy
Tackling the Challenges of Dirty Data Get Your Free Copy

Oyster Videos

Oyster Reviews (0)

Ask a question

No reviews yet. Rate this app or be the first to review.

Write a Review

Alternatives of Oyster

Explore alternative software options that can fulfill similar requirements as Oyster. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Oyster FAQs

What apps do Oyster integrate with?

Oyster integrates with various apps:

  • Bing
  • Bluecore
  • Channel View
  • Criteo
  • EPSILON
  • Experian
  • LIVERAMP
  • MTI
  • 2500K
  • oracle
  • RingCentral
  • Towerdata
  • LSC

What are the top 5 features for Oyster?

The top 5 features for Oyster are:

  • Marketing Analytics
  • Performance Management
  • Customer DataBase
  • Dashboard
  • Campaign Management

What type of customer support is available from Oyster?

The available support which Oyster provides is:

  • Email
  • Live support
  • Training
Free Demo Get Pricing
Free Demo