Best Email Tracking Software

Mailchimp, SalesHandy, Mailtrack, Streak, and Mixmax are the best email tracking software options in the market. It helps email marketers track information such as emails sent, received, read, and measured engagement rates.

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List of 20 Best Email Tracking Software

Showing 1 - 20 of 65 products

Category Champions | 2024

Hubspot is a free email tracking software that helps convert deals faster by letting you know when leads engage with your emails and help send perfectly timed, personal follow-ups. Hubspot notifies what content resonates with your audience and provides a lead’s entire history at a glance. Read Hubspot CRM Reviews

Software by CakeMail Inc.

CakeMail offers an easy way to delight your small business customers with a software that helps them grow their business with professional-looking email marketing. Read CakeMail Reviews

Category Champions | 2024

Freshsales is a sales CRM solution by Freshworks. With a highly intuitive user interface and a robust set of features including AI-based lead scoring, intelligent workflow automation, and visual deal pipeline, Freshsales gives businesses everything they need to manage their sales in a hassle-free package. Read Freshsales Reviews

Productivity and Collaboration Tools

Shivaami is an email tracking software that lets you enhance email productivity, track and audit admin operations, and keep filters for unwanted emails. The software performs a secured and centralized backup for all your email conversations and keeps your emails safe. Shivaami is cost-effective, compliance-ready, and user-friendly. Read Shivaami Reviews

Software by Ramp Ventures

Right Inbox provides email tracking tools to help businesses sell more with emails. It helps track email opens and clicks and schedules follow-ups to be sent if recipients don’t reply to your first email. If your clients live in a different timezone, send later feature helps deliver emails at a desired time. Learn more about Right Inbox

High Performer | 2024

Data Analytic and communication tools

SalesHandy offers the best email analytics tools to improve your cold email outreach without costing you a lot. Its cold email automation helps send personalized cold emails with high email deliverability. It also helps set up hyper-personalized follow-ups and create various email templates for your targeted audience. Read Saleshandy Reviews

Category Champions | 2024

Software by The Mailtrack Company S.L.

MailTrack is a free email tracking software for Gmail to track email activity. It provides real-time notification pop-ups when your customer engages with your emails and helps create and manage mailing lists in Gmail. MailTrack doesn’t share your data with any third party and keeps your data completely secure. Read MailTrack Reviews

Emergents | 2024

Streak Email Tracking is software that helps you know when your emails are opened. It immediately notifies you when someone clicks on your emails and helps you decide if you should follow up on them. Streak organizes all your tracked emails chronologically, enabling you to derive mass email recipients that opened your last email. Learn more about Streak Email Tracking

Software by MailTag

MailTag is a fully featured Email Marketing Software designed to serve Enterprises, SMEs. MailTag provides end-to-end solutions designed for Web App. This online Email Marketing system offers Event Triggered Email, Auto-Responders, Reporting/Analytics, Drip Campaigns, Customer Surveys at one place. Learn more about MailTag

Software by Outreach

Outreach is an email tracking service that offers valuable metrics about your inbound and outbound email outreach. It quickly identifies and prioritizes the winnable opportunities and helps you determine your clients’ tastes and preferences. Outreach enables good communication workflow and increases sales by understanding your sales cycle. Learn more about Outreach.io

The #1 Sales Engagement Platform for Revenue Teams

Groove is the number one email tracking service for anyone wondering if their email was even acknowledged. The software sends a notification whenever someone opens, clicks, or replies to your emails. Groove also saves you time on follow-ups with its advanced features and helps close deals faster. Learn more about Groove

Software by MailChip

MailChimp offers the best email tracking tools to empower sales and marketing teams to track email opens and clicks in real-time. It also helps convert more customers with automation and AI-powered suggestions that help make your content more engaging. MailChimp also boasts many other tools that save time and increase productivity. Read MailChimp Reviews

Email Marketing Software, Automation and Service

MailerLite is a smart email tracking system that helps grow your business with email. It offers advanced email marketing features to create beautiful campaigns, send targeted emails, automate workflows, and monetize your audience. With MailerLite, you can continuously monitor your campaign performance and find what works best for your audience. Read MailerLite Reviews

Most Reviewed

Software by Wordzen, Inc

GMass is one of the best email analytics tools to help businesses run email marketing and cold email campaigns easily. It provides accurate email open and clicks metrics to help sales reps make better marketing decisions. GMass can also schedule emails in advance and automate follow-ups for maximum engagement. Learn more about GMass

Visualize your team's email activity

EmailAnalytics is an email tracking software that allows organizations to gain visibility and track insights from daily email activity from its email analytics dashboard. It also helps you know which day your email traffic is at its peak so your teams can handle the responsibilities. Learn more about EmailAnalytics

Software by Zoho Corporation Pvt. Ltd.

Combine CRM and Email Marketing to reach out to your leads, prospects and customers. Take better sales decisions based on responses to your campaigns. Read Zoho Campaigns Reviews

Emergents | 2024

Software by Mixmax, Inc

Mixmax is a powerful email tracking software for real-time email tracking and engagement reporting. It helps identify the content that gets the best engagement and results and helps visualize revenue-generating activities. Mixmax ensures that you never miss a follow-up and that no deals escape your hands. Learn more about Mixmax

Software by SendBlaster

SendBlaster is the best bulk email software to manage your mailing lists and set up email marketing campaigns in few easy steps. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a bulk email web service. Read SendBlaster Reviews

Emergents | 2024

Software by Bananatag Systems Inc

Bananatag integrates directly with your Outlook, Gmail, or Lotus Notes allowing you to add tracking features without needing to change existing workflows. It's as simple as checking a box to track emails right from your compose window. Learn more about Bananatag

Software by InboxAlly

InboxAlly is an email tracking service trusted and used by email marketing professionals daily. It teaches email providers to put messages in the Inbox, dramatically increasing open rates and the bottom line. InboxAlly also helps track where your emails have been landing in the last 30 days so that you can know what works for you and what doesn’t. Read InboxAlly Reviews

What Is Email Tracking Software?

Email tracking software involves keeping track of email opens and clicks to follow up with leads, job candidates, and business partners. To increase the effectiveness and quality of your email marketing efforts, you may refer to it as measuring their metrics.

Your email marketing campaigns will be optimized if you are more aware of which marketing materials are the most successful. At that point, you can spend your efforts on creating more of that particular type of content. Doing this can enhance your overall sales and marketing messaging and maximize lead and customer engagement.

Email tracking tool can notify you when a prospect opens, clicks on, or downloads that material to ensure you follow up at the ideal time. As you can keep a complete record of your prospects' interactions with your emails and determine how much of your content they have really read, it aids in generally improving your interactions with prospects.

How Does Email Tracking Work?

While options are helpful, they do not always assist in the purchasing process. The ideal fit will differ because each company has unique challenges and requirements. To assist you in making your decision, consider the following questions.

  • Is the software simple to use?
  • Do I have the time and resources to master the software's capabilities?
  • Does it send read receipts and track open rates?
  • Can it also monitor website visits and link clicks?
  • What further recipient actions can it monitor?
  • Does it work with the email program I'm using now?
  • Is it compatible with my CRM and other business applications?
  • Does the tracker offer email templates I can utilize for my team?
  • Can the email tracker automate processes in response to user behavior?
  • Does it offer thorough reports, analytics, and other information?
  • Does the software offer any further features?

Email tracking embeds a small image or pixel in an email that sends a signal back to the sender's server when the receiver views the message. This allows senders to track open rates and recipients who read the email. Some solutions can also track website visits, link clicks, and other recipient behaviors like forwarding or replying.

Email tracking software generates thorough statistics and analytics that assist firms in understanding their email marketing campaigns and enhance outreach efforts. Connectivity with a company's CRM and other systems enables the automation of operations depending on user behavior, such as follow-up emails or sales calls, saving time and resources while enhancing efficiency.

Benefits of Using Best Email Tracking Software

Many businesses still do not track their email marketing. They believe that sending an email is all that is required. But that's not correct. Let me mention some benefits of having an email tracking tool.

benefits-of-using-email-tracking-software

  1. Keep Track of Your Emails

    You use an email tracking system to wait for a notification that a prospective customer has opened and read your message. This keeps you top of your mind, which can lead to more sales and referrals.

  2. Unique Insight

    Let's be honest: composing emails may be stressful and irritating. It's easy to become stuck on where to start or what to say to fill in the blanks. With an email monitoring system, you have data around your emails, and when you find a clear correlation between specific emails receiving responses or not receiving responses, you can make changes that will have an impact.

  3. Send Scheduled Emails at Right Time

    You can schedule emails to be sent at a particular time using an email tracking system. Marketers learned through trial and error that sending time is essential to a campaign's success. Based on the type of emails you are sending, some time windows fit better than others.

    Utilizing an email monitoring system allows marketers to evaluate this data and identify the sending time that works better for their audience. Additionally, tracking systems allow scheduling answer messages depending on when a reader sees a letter, giving teams complete control of email marketing time.

  4. Stimulates Conversation

    When sending an email, this must be the final goal. Using an email monitoring system isn't a guarantee that you'll have a dialogue (nothing is!). Yet, it will prepare you to engage intelligently.

    For example, if a prospect opens your email and clicks on the links you attached, that's your cue to make a suitable follow-up because you're still on their mind. Even with follow-ups, knowing the level of engagement on them will allow you to adapt the material properly.

  5. Create Automated Workflows

    If you plan to build a full marketing/sales strategy, tracking emails can serve as a solid foundation. A robust email tracking system allows you to build automation based on triggers.

    This gives you the creative freedom to define your leadership journey. For example, you can select to deliver predetermined but personalized follow-up content as soon as a link is visited. Perhaps wait a certain period of time after an email is opened before sending the following one. In all of these cases, the fantasy begins with a simple step - tracking emails.

Features Of Best Email Tracking Software

Best Email tracking software for Gmail offers various features to monitor and measure the success of email campaigns. 

These include open rate and click-through rate monitoring, download monitoring, conversion tracking, alerts, and analytics and reporting. This software helps businesses to optimize their email marketing strategies by providing valuable insights into the behavior of prospects and customers.

features-of-email-tracking-software

  1. Email Open Rate Monitoring

    Track the frequency with which prospects open emails to determine the success of individual email campaigns. This information can assist firms in evaluating the success of specific email campaigns and identifying areas for improvement. Businesses can use open rates to discover which subject lines and content kinds are most effective in attracting their audience's attention.

  2. Tracking the Click-Through Rate

    To evaluate an email's success, count the number of times that prospects click on any given embedded link. This is an essential indicator for determining the success of an email campaign since it shows how many people are engaging with the content and acting on the message.

    Businesses can get useful insights into which links and calls to action are most effective in driving conversions and accomplishing their marketing goals by tracking the click-through rate.

  3. Download Monitoring

    Measure the frequency of prospects downloading individual email attachments to determine their success.

  4. Tracking Conversions

    Keep track of how many leads become customers due to your marketing campaigns and create similar marketing materials for future campaigns.

  5. Alerts

    Set up the software to notify you when a prospect performs a specific action—for example, opening an email, clicking a link, downloading an attachment, etc. So you can schedule a follow-up at the most convenient time.

  6. Analytics and Reporting

    Email marketing tools generate reports containing all tracking data sent to the database and custom-designed visual representations of the data.

  7. Email Marketing and Planning

    Best email tracker for Gmail will be a component of, or an add-on to, your larger email marketing software platform, allowing you to schedule emails in part based on the reports and analytics your tracking generates.

Who Will Be Most Benefited By Email Tracking Systems?

Email monitoring systems have grown in popularity as a tool for professionals to monitor and manage email correspondence. While these systems provide numerous advantages, they are especially beneficial to specialists such as marketers, executives, recruiters, customer service representatives, and sales representatives.
Let’s discuss how these professionals can benefit greatly from email tracking systems.

The system is most beneficial for:

  • Marketers
  • Executives
  • Recruiters
  • Customer Support, and
  • Sales Professionals

Best Email Tracking Tools For Different Browsers

Email tracking software has become an essential tool for professionals that conduct their work over email. With so many alternatives, deciding on the best email monitoring software for different browsers can be difficult. We have given you some options below.

1. Email Tracker for Gmail Users

  • HubSpot
  • MailTrack
  • Yesware
  • Boomerang
  • Bananatag
  • Mixmax
  • Reply
  • Groove

2. Best Email Tracking for Outlook Users

  • HubSpot
  • Outreach

Why Should You Track Your Emails?

By monitoring the open rate of your emails, you can gauge whether your subject lines are captivating enough to entice subscribers to open your messages.

email-tracking-software-statistics

Achieving a satisfactory open rate, ranging from 15% to 25%, is crucial as it is the initial step towards successful email marketing. Moreover, understanding your click-through rate is equally significant in determining the effectiveness of your email's body copy. 

The click-through rate reflects the subscriber's interest, relevance, value, and call-to-action. A click-through rate of 4% is considered average across all industries.

Other indicators, including bounces and unsubscribes, should also be considered.

Soft bounces aren't a big deal unless you witness lots of them. A 2% bounce rate is not caused for concern. This usually indicates that your subscriber's mailbox is full or that their email client is overloaded.

If you're getting too many soft bounces, split your email list and send emails at different times.

On the other hand, hard bounces can harm your transmitting IP address's reputation and must be removed promptly. This indicates that the email address is invalid or has been deleted.

How To Choose The Right Email Tracking Software?

While deciding on the ideal email tracking service for your company, keep the following points in mind.

  1. Integration With Other Systems

    Since most email tracking systems interact with all major email providers, you should discuss this important software element with vendors. You should also ensure your email tracking software interfaces with email marketing, sales force automation, and customer relationship management (CRM) software.

  2. Email Marketing Suites Vs. Standalone Software

    Regarding integration, consider whether you want a standalone email tracking system or one part of a larger email marketing suite. A standalone system has the advantage of being easier to implement and less expensive to use, but as a trade-off, you will not have access to tools that will help you optimize the email campaigns you're tracking.

    On the other hand, an email tracking system that is part of a larger email tracking service suite will be more expensive and more difficult to implement but will have the advantage of being automatically integrated with marketing campaign tools that make the most of the data and analytics from your tracking.

  3. Cloud Software Vs. On-Premise Software

    Until recently, most business software was hosted on the premises of the company that used the software. This means that, besides the software, you'd need to buy dedicated servers to run it on, necessitating physical space and IT resources to set up and maintain.

    Today, however, most software is delivered via the cloud, allowing for much faster and easier implementation and a reduced need for dedicated IT resources, all of which translates to lower start-up costs. However, some vendors may still offer on-premises software, so inquire about this.

List of Top 10 Email Tracking Tools Comparison

Name
Free Trial
Demo
Starting Price

Yesware

14-days

Yes

Starting price at $15 Seat/month

GMASS

7-days

Yes Starting price at $19.95/month

Mailtrack

14-days

Yes

Starting price at $1.99/user/month

MailTag

7-days

Yes

Starting price at  $9.99/user/month

Snov.io

7-days

Yes

Starting price at $30/month

Mixmax

7-days

Yes

Starting price at $49/user/month

Right Inbox

14-days

Yes Starting price at $7.95/month

Boomerang for Gmail

30-days

Yes

Starting price at $4.95/month

Saleshandy

7-days

Yes

Starting price at $27.00/month

LeadBoxer

14-days

Yes

Starting price at €195/month

We have listed and explained the best email tracking software tools available in 2024, along with their features, pricing, pros, and cons:

1. Yesware

yesware-email-tracking-tool

Yesware is a sales team email tracking tool. Yesware is simple to use in your Gmail or Outlook inbox, and you can quickly log email outreach activity to your CRM software.

Yesware not only shows when messages are sent and opened, but it also shows whether they contain links or attachments.

While Yesware's basic features aren't particularly impressive, they are more than adequate for small businesses. Yesware assists your sales team in identifying prospects who are likely to become customers.

It keeps track of who opens emails and clicks on links, allowing you to send more personalized emails over time. You can save and create customized templates and use rich text and links. You can also use this email tracking service to monitor the performance of your sales team.

Yesware displays upcoming tasks and integrates with other apps, such as Salesforce and LinkedIn, eliminating the need to manually enter data.

Features
  • A/B testing
  • Activity dashboard
  • Activity tracking
  • Alerts/notifications
  • Appointment scheduling
  • Audience targeting
  • Auto-responders
  • CRM
  • Calendar management
  • Calendar sync
  • Campaign analytics
  • Campaign management
  • Email tracking tool for Outlook
Pros
  • Quick email creation
  • Subject line insights
  • Campaign templates
  • Template sharing
  • Easy mail merge
Cons
  • Email open tracking improvement
  • No direct dials
  • Mobile usability issue

Pricing

  • Free Forever: $0 Seat/month (For sales professionals just getting started)
  • Pro: $15 Seat/month (For solo sales professionals & small businesses)
  • Premium: $35 Seat/month For scaling sales teams at high-growth companies
  • Enterprise: $65 Seat/month (For powerhouse sales teams who use Salesforce CRM)

2. GMASS

gmass-email-tracking-software

GMass is a Gmail mail merge service. It allows you to send mass emails to specific individuals. You can use automated follow-ups to increase engagement with your emails. It will also let you track metrics like open rates, click-through rates, and bounce rates. GMass will automatically generate a campaign report after you've sent an email campaign.

GMass is available in free and paid plans and can be installed within Gmail to simplify tracking your email marketing campaigns. GMass is also ideal for email marketers who want to automate the sending of promotional emails. Its primary functions are to assist you in scheduling emails and managing your autoresponders without worrying about technology or programming.

Features
  • Activity tracking
  • Alerts/notifications
  • Audience targeting
  • Behavior tracking
  • Behavioral targeting
  • Campaign management
  • Campaign scheduling
  • Campaign segmentation
  • Click tracking
  • Content analytics
  • Contextual targeting
  • Customizable fields
Pros
  • Gmail integration
  • Custom domains boost delivery
  • ‘Suppress' lists prevent dupes
  • Easy email reuse
  • Constantly evolving features
Cons
  • Complex learning curve
  • Unappealing campaign reports

Pricing

  • Standard: $19.95/month
  • Premium: $29.95/month
  • Enterprise: $49.95/month

3. Mailtrack

mailtrack-email-tracking-tool

Mailtrack is Gmail email tracking software that sends notifications whenever an email you track is opened.

Instead of Outlook's outdated read receipts, this tool employs tracking pixels.

The read receipts in Outlook are notoriously unreliable. Mailtrack is an excellent option for Gmail users who want to know who has read their emails.

It's simple to use. To disable tracking, compose a new email and click the two green check marks. Mailtrack offers all of the features of standalone email tracking tools at a low cost, including a monitor reply feature and an incoming tracked email indicator.

It also allows you to schedule meetings and track their outcomes. You can even integrate Salesforce and snooze emails with this tool to keep track of prospects.

You can also use this tool to set reminders and insert external images. This program is a great option if you're on a tight budget.

Features
  • Activity dashboard
  • Activity tracking
  • CRM
  • Campaign analytics
  • Campaign management
  • Click tracking
  • Tracking history
  • Contact database
  • Contact management
  • Email campaign management
  • Email distribution
  • Email management
  • Email marketing
Pros
  • User-friendly for beginners
  • Safe and secure data
  • Easy bulk email sending
  • Track email forwards
  • Get notified of unopened emails
  • Receive notifications for old conversation emails
Cons
  • There is no undo button
  • The recipient notices the "tracked by maltrack" branding in the email footer
  • The free version has limited features
  • Customer service could Be better

Pricing

  • Free: $0/month
  • Pro: $1.99/user/month
  • Advanced: $4.99/user/month

4. MailTag

mailtag-email-tracking-software

MailTag email tracking software can track emails, schedule follow-ups, and share data with your team.

You can monitor your email campaign by exporting important data to Google Sheets and using native mobile apps. MailTag provides detailed information about how your messages are received and acted upon in addition to tracking email opens and link clicks.

This email marketing tracking software can help you increase your open rates and sales.

MailTag's analytics will show you if you're sending out unnecessary emails. This allows you to focus on the most important aspects of your email campaign and increase sales.

MailTag also allows you to track all emails sent by your team.

Features
  • Auto-responders
  • Drip campaigns
  • Event-triggered actions
  • Location tracking
  • Dashboard
  • Email scheduling
  • Email tracking
  • Analytics
  • Reports
  • Alerts
  • Notifications
  • Link-click tracking
Pros
  • Beginner-friendly interface
  • Excellent email tracking
  • Instant notifications on email open
  • Simple and straightforward
Cons
  • Slightly pricey
  • No mail merge

Pricing

  • MailTag costs $9.99/user/month. When you switch to an annual plan, you can save up to 30%

5. Snov.io

snovio-email-tracking-tool

Snov is email tracking software with strong sales automation capabilities. Not only does it track email opens and clicks, but it also displays labels in Gmail.

As you can see, keeping track of who opens your emails and who makes the most money is simple. Snov has a database of companies for salespeople that can be searched by location, industry, or position.

And, because you can track incoming and outgoing emails for free, it's an excellent tool for people who need to keep track of all their emails.

You'll know exactly how well your emails performed once they've been sent. The email marketing tracking software employs an inconspicuous tracking pixel that recipients will not notice.

Features
  • Lead generation
  • Lead management
  • Lead qualification
  • Marketing automation
  • Mobile access
  • ROI tracking
  • Reporting & statistics
  • Reporting/analytics
  • Sales pipeline management
  • Sales reports
  • Single email verification
  • Syntax check
Pros
  • Sales team's great tool
  • Responsive customer service
  • Free version: unlimited LinkedIn searches
  • CRM tools included
Cons
  • Drip management is difficult
  • Simplify contact management
  • Limited table view customization in CRM
  • IMAP settings fail during Drip emails

Pricing

  • Trial: $0/month (includes 150 credits,100 email recipients, 1mailbox warm-up)
  • Starter: $30/month (includes 1000 credits,5000 email recipients, 1mailbox warm-up)
  • Pro: $75/month (includes 5000 credits,1000 email recipients, 3mailbox warm-up)

6. Mixmax

mixmax-email-tracking-tool

Mixmax is a Gmail-based sales engagement platform. It includes email tracking features that allow you to see how frequently recipients open your emails.

When the recipient opens your emails, this feature displays a pop-up window. The software is free, but paid plans include more advanced features. Mixmax allows you to schedule and send messages to your contacts. You can also use email sequences and email templates to automate your campaigns.

Even better, you can utilize machine learning to distribute emails at the most effective times of the day based on when your prospects are opening them.

Also, you can see specific stats for your email campaigns, including how many emails were opened and forwarded in a given month.

By automating the appointment-making process, Mixmax can assist you in personalizing your outreach.

Features
  • Activity tracking
  • Auto-dialer
  • CRM
  • Calendar management
  • Call management
  • Call recording
  • Campaign management
  • Contact management
  • Customizable branding
  • Dashboard
  • Data management
  • Email marketing
  • Email monitoring
  • Email tracking
Pros
  • Inbox reminder feature
  • Complements Salesforce and LinkedIn
  • Automated touch sequence creation
  • Professional email templates
  • Instant notifications for opens/clicks
Cons
  • Sidebar loading issue
  • No template preview
  • Gmail UI is clunky
  • Gmail has a scheduling option
  • Bad customer service experience

Pricing

  • Free Plan: $0/user/month (includes Calendaring and email productivity)
  • Growth: $49/user/month (includes Sales automation for growing teams)
  • SMB: $29/user/month (includes Email campaigns and calendaring for teams)
  • Growth + Salesforce: $69/user/month (includes Sales engagement with Salesforce integration)

7. Right Inbox

Right Inbox is an all-in-one email tracking solution. This tool lets you see who opens and clicks on your Gmail emails.

In addition to email tracking, this email marketing tracking software allows you to use bespoke email templates and numerous signatures.

These capabilities simplify developing a strong email strategy to set your company apart.

This email monitoring software connects templates with follow-up emails to help you track each one. It also shows you whether your receivers opened your emails. Then you can schedule your follow-ups to be sent at specific times. You can cancel your follow-ups if you don't receive a response.

The best part is that the sales email tracking software automatically matches these templates to your sequences. You can also use templates to save your favorite follow-up emails.

Features
  • Archiving & Retention
  • Response management
  • Email monitoring
  • Signature management
  • Canned responses
  • Queue management
Pros
  • It's simple to use and to improve all the time
  • It works perfectly with Gmail
  • Comprehensive reports
  • Simple to use for outreach
Cons
  • Can be considered invasive
  • It may violate privacy laws
  • Email recipients may notice the tracking
  • Tracking may affect trust
  • Limited features in the free version
  • Only compatible with Gmail
  • It may cause email clutter
  • It can be unreliable at times

Pricing

  • Free: $0/month
  • Personal: $7.95/month (billed annually)
  • Professional: $14.95/month (billed annually)

8. Boomerang for Gmail

boomerang-email-tracking-software

Boomerang for Gmail is a service that tracks emails. You can schedule an email to be delivered later, and you can also establish email reminders.

Boomerang works in the compose window of Gmail. It lets you track every email opened and provides information on each click, read receipt, and more. You may also check who opened your letter, which can help you determine the effectiveness of your marketing efforts.

Boomerang is compatible with most email clients, including Microsoft Outlook, Google, Yahoo, and most organizations. Boomerang's best email tracker for Gmail helps you keep track of critical messages while keeping your inbox clutter-free.

It works with any email, allowing you to archive or delete it and return it later.

Messages can also be marked as unread or starred to appear at the top of your message list. You can also include notes in the email to track what you intend to do afterward.

Features
  • Activity tracking
  • Alerts/notifications
  • Automated scheduling
  • Availability management
  • Calendar management
  • Campaign analytics
  • Campaign management
  • Click tracking
Pros
  • Reminders
  • Real-time notifications
  • Email management
  • Availability management
Cons
  • Only works with Gmail
  • Limited functionality in the free version
  • Can cause email clutter
  • This may create dependence on the tool
  • Not compatible with all devices

Pricing

  • Basic: $0.00/month (Get 30-day free trial)
  • Personal: $4.95/month (billed annually)
  • Pro: $14.98/month (billed annually)
  • Premium: $49.98/month (billed annually)

9. Saleshandy

saleshandy-email-tracking-tool

SalesHandy's simple features can assist you in identifying the most promising leads and increasing your chances of closing the sale.

Email tracking is available from SalesHandy for Gmail, Outlook, and Office 365. The sales email tracking software can also be installed on Android devices. Personalize your campaigns with the email tracking tool, which integrates with G Suite and Gmail.

SalesHandy also integrates with Microsoft Office 365 and Outlook.

SalesHandy, in addition to email tracking, allows you to automate email follow-up and mail merge campaigns from Gmail. You can also track email metrics like open rates, bounces, and delays.

SalesHandy's simple features can assist you in identifying the most promising leads and increasing your chances of closing the sale.

Whether you email prospects or potential customers, this feature will benefit your sales team.

Features
  • A/B testing
  • Appointment scheduling
  • CRM
  • Campaign analytics
  • Campaign management
  • Campaign segmentation
  • Click tracking
  • Communication management
  • Contact database
  • Contact management
Pros
  • Easy template creation
  • Simple staging options
  • Automated follow-ups
  • Quick email campaign execution
  • Customizable fields for control
Cons
  • Limited integrations
  • The learning curve for new users
  • Limited reporting and analytics
  • Limited design customization options
  • It can be glitchy at times

Pricing

  • Outreach Basic: $27.00/month (Get a 7-day free trial)
  • Outreach Pro: $79/month (Get a 7-day free trial)
  • Outreach Scale: $150/month (Get a 7-day free trial)
  • Custom Pricing: For Agencies

10. LeadBoxer

leadboxer-email-tracking-software

LeadBoxer is a platform for lead generation and customer intelligence.

It provides a salesperson email tracking service that allows you to identify your most qualified leads and customers.

LeadBoxer's email tracking software for Outlook allows you to automate campaigns if you send emails to many contacts. You can program emails to be sent at specific times, such as when prospects are most likely to interact with your content.

You can track link clicks and email engagement in addition to email tracking. Your sales calls can even be integrated with your email tracking software.

Features
  • Data import/export
  • Data integration
  • Engagement tracking
  • Event-triggered actions
  • GDPR Compliance
  • Interaction tracking
  • Landing pages/web forms
  • Lead capture
  • Lead database integration
  • Lead distribution
  • Lead generation
  • Lead nurturing
Pros
  • User-friendly interface
  • Simple setup and usage
  • Zapier integration for lead syncing
  • Affordable compared to competitors
  • Easy lead scoring definition
Cons
  • Learning curve for beginners
  • Some integrations need coding skills
  • Occasional bugs possible
  • No social media lead tracking

Pricing

  • Basic plan: €195/month (includes everything you require to begin locating and tracking your leads and clients)
  • Premium plan: €495/month (includes customizable reporting, sophisticated or custom connectors, and all essential features)

Conclusion

In conclusion, email tracking software is vital for businesses engaging in email marketing campaigns. It enables them to track important metrics such as open rates, click-through rates, and conversions, which help them determine the success of their email marketing campaigns. 

This information can be used to optimize future campaigns and create more effective marketing materials.

Email tracking tools can also help businesses engage more intelligently with their prospects by providing context about their interests and activity history. Features such as alerts, analytics and reporting, and email marketing planning can be used to automate processes and create a full marketing/sales strategy.

Finally, different email tracking software for Outlook options are available for Gmail and Outlook users, making it easy to find a solution that fits the needs of different businesses. Email tracking system can benefit marketers, executives, recruiters, customer support, and sales professionals.

Last Updated: January 02, 2024