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Best Bulk SMS Software for Bulk Text Messaging

Finding the best Bulk SMS Software for your business is now faster and easier! Compare prices, reviews, features, and get free consultation to find the perfect software.

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The mobile phone is ruling the world. If stats are to be believed, the smartphone users in the world are expected to reach 2.7 billion by 2020. Mobile/SMS marketing has hence become a crucial part of strategic marketing planning. For the businesses wanting to keep their competitive edge over the competitors, needs to invest a considerable amount and efforts into SMS marketing.

SMS marketing, also known as promotion via bulk messaging is sending promotional text messages right on the user’s smartphone. Since the audience for smartphones is ever-growing, the text messages are a direct medium to reach the audience. And to make things easier, bulk text messaging software comes handy. 

What is Bulk SMS Software?

SMS Software is a platform that allows you to send bulk text messages to a large number of audience at once. The bulk SMS Software allows businesses of all sizes to send multiple SMS messages to a number of mobile phones and to a large number of recipients, across networks.

The SMS software by providing different in-built options makes the SMS sending process smooth and effective and helps make the process a two-way communication between the customer and the company. Bulk text messaging software has come out as a cost-effective way to make sure a meaningful dialogue takes place between the entities.

The bulk SMS software helps entrepreneurs and SMEs to reach the right audience and succeed in converting the lead. Through strategic targeting and proper exposure, it empowers businesses to create endless opportunities.

Bulk Messaging software has the following benefits over other marketing channels:

  • Bulk SMS advertising – Using bulk SMS service, you can let your customer know about the new product launch, discount available, etc.
  • Sending Notifications


  • Reminders
  • SMS Newsletters
  • Upcoming Event
  • Product Information

How to Send Bulk SMS?

Bulk SMS software is a central communication tool for businesses and organization across countries. The software allows the organizations to send bulk messages from the comfort of their desk to multiple hand-held devices. Every bulk SMS software has an interface with a service provider known as SMS gateway which ensures the delivery of messages to mobile numbers located anywhere in the world.

There are two types of bulk SMS available:

  • Transactional SMS
    Also known as informational messages, transactional SMS consists of information. This information could be OTP for verification. Alert and reminder messages, sending updates regarding the product, etc.
  • Promotional SMS
    Promotional SMS are not communication platforms but helps communicate the latest offers, upcoming event, deals related to product/services, etc to the customer. It is less expensive than the transactional SMS platform and helps create awareness about the product/service in just a few clicks.

With multiple mass SMS software available in the market, it is preferable to identify the need of the business and choose the most suitable one. The mass texting software should be compatible in terms of available text messages and characters limit, proper delivery gateway and available features. It should allow to send, receive and manage individual and bulk SMS communication.

The features to be considered while making the purchase decision for SMS software are:

  • Personalized Messaging
  • Providing links to external pages/website/data sources
  • Instant texts to large groups and individuals
  • Detailed report generation of all SMS communications
  • Scheduling SMS texts

Who Uses Bulk SMS Software?

Bulk SMS software could help companies send notifications directly to your customer segment or customer base. Such bulk messages also add value to the company in terms of personalized addressing to the customer and prompt them to make the purchase again.

Following are the industries which consider text messaging software more relevant:

  • Tour and Travels
    Bulk SMS service is used to promote and inform the customers about the upcoming trips, new services and destinations offered and to share links about the latest experiences.
  • Hotels & Resorts
    Hotels and resorts need continuous promotions. Hence, the bulk SMS Software sends bulk messages regarding the location of the hotel/resort, discounts offered, availability of the rooms, services offered, etc.
  • Consumer Brands
    Bulk messaging software is a perfect way to reach the mass audience directly. Such automated bulk sms service helps the brands dealing directly with the customer, i.e. B2C, send promotional messages, discount offers and promo codes to the customer. It also helps the brand send reminders and wishes on special occasions.
  • Banking
    Banks being an integral source to take care of on daily basis, the banking industry uses mass texting software to send the bulk messages related to latest technology implementation or new guidelines introduced. The bulk message software not only helps the customer stay updated with the latest norms but also help to build loyalty between the bank and the customer, for updating with the regular updates on introducing norms.
  • Real Estate
    Real estate industry uses bulk SMS software to inform the audience about the upcoming housing/flat schemes and availability of the flats in an area. This can be customized by sending the area specific availability of flats.

Other industries that make frequent use of the mass texting software are:

  • Media & Entertainment
  • Airlines
  • Healthcare Providers
  • Placements and Consultants
  • E-Commerce Portals
  • Automobile
  • FMCG
  • Couriers and Logistics
  • Retail

With the above-listed industries pursuing marketing through bulk SMS texting, it is quite evident that SMS is a more personalized and promising means of communication between the customer and the company. With ever increasing customer base, bulk SMS software helps broadcast the message in one go.

Basic Feature of Bulk SMS Software

With a number of options available in the market to send bulk SMS, the best is to select the most suitable SMS software for your business. The best bulk SMS software is the one which provides a proper communication platform for the incoming and outgoing messages while providing the user-friendly interface at the user end.

Following are the basic features a bulk SMS software must have:

  • Robust API: The application program interface (API) of the SMS sender software should be flexible enough to be integrated with the website and installed in the system. Mass texting software available in the application form is an addition to the available features.
  • Sender ID: The SMS should be sent to the customer with your own sender ID. The user of the bulk sms service should be able to create multiple IDs representing the brand name or company name and should be able to select the ID through which the SMS can be sent.
  • Dynamic SMS: The bulk texting software should allow the user to send SMS and send customized reminder, alerts and reminders for any particular information.
  • Excel Plugin: This feature is either in-built or is provided as an additional plug-in feature by the bulk SMS software provider. It helps the user to copy the excel sheet of contacts and shoot the SMS directly instead of on individual copy and send the SMS. This feature of mass sms software helps to save time and efforts and produce many effective results.
  • Live Reports: The reports help give an overall view of the performance of a campaign and provide the result. The real-time reports from the mass text messaging software help the manager decide the effectiveness of the campaign and make sure the best outcomes are fetched.
  • Scheduling Message: Since it’s not possible to always have the computer or laptop on the desk, the most effective mass SMS software make use of this feature to schedule message for the later date and time.

How to Decide If Your Business Needs bulk SMS software?

If you are looking for new ways to invest in the marketing of your business then Bulk SMS software is the right tool for you. Packed with plenty of advantages, bulk SMS software is a must for SMEs. Also, for brands, mass texting is important to inform the audience about the upcoming offers, discounts and new inventory available.

If you are still stuck with the decision to opt or not to opt for the bulk SMS software, here are the reasons listed for why you should adopt bulk SMS Software as a marketing tool:

  • Notify Customer: The text messaging software helps you send bulk SMS to the mass and notify them about any new arrival, sales update, discount offerings, etc. Even if something goes wrong at the store/brand it helps send the bulk text to the audience and inform them about the happenings.
  • Connect with your customers: The key to every marketing is to connect with the customers. When it comes to developing a close relationship with your customer, bulk sms service could be one possible way. While E-mail being a formal platform, SMS service provides an opportunity to directly interact with your customer on one to one basis.
  • If you have a physical location: If your business has a physical location, there are high chances that customer enquires frequently to visit the store. Such queries can be easily taken care of by the SMS software as the queries can be answered directly with the automated texts and don’t require additional workforce for this.
  • Instant Leads and Results: While Emails go unopened for days, SMS is considered as an instant messaging tool that generates leads much efficiently. To advertise a sail, or an upcoming event, or any special offer, bulk SMS software services are the best to reach the customer in no time and provide the relevant information.
  • Better Results at a Lower Price: Mass texting software is a cost-effective solution for your business as the marketing efforts yield more results with SMS marketing. Unlike traditional marketing methods, SMS Marketing follows a more targeted approach by interacting one-to-one with the customer and providing relevant information in limited characters.

If any of the above requirement suits your business or if your approach is to boost sales with minimal yet effective marketing efforts, then bulk SMS software is your go-to tool. It not only takes your marketing efforts to the next level but also helps with better customer interaction.

How to Utilize a Bulk SMS Gateway for Your Business?

  • Send Reminders: The customer is always on the move and has access to the internet where information is provided at multiple platforms. With a number of options available, the need is to inform the customer with the relevant information instantly. 
    Sending timely reminders through bulk SMS sender software regarding the product, new launches and the available offers help companies reach the customer directly which also improves the company’s image and helps in brand building.
  • Boost Business: By sending relevant offers and product quality SMS, text messaging software helps market new products and services which eventually boost sales.
  • Keep customer Update: Bulk message software helps you to keep your customer updated with all the current available offers, and brand information,  to make them feel important and keep the most loyal customer in the loop.
  • Send Alerts: With all the promotional SMS, group SMS software services also help send the messages which have a direct impact on the customer, also known as alert messages. People appreciate such moves by the companies, i.e. to personally address with any issue prevailing to avoid any possible inconvenience.

Increasing Business Revenue with Bulk Text Messaging

With the listed benefits of bulk text messaging above, following are the major advantages of mass texting software to increase business revenue:

  • Marketing Texts: Sending customer promotional messages with new product information, special offers, etc. are under the marketing umbrella. Businesses can provide the customer with the first-hand information from the trusted source using bulk texting software.
  • Notifications and Reminders: The notifications act as a reminder and help a customer carry out a certain action, for example, notification about returning the book to the library or pay the credit card bill by the due date. Such text can be automated bulk SMS sender software and set to a reminder until the task has been done.
  • Vouchers/Loyalty Programs: Customer loyalty is the key! Keeping the same in mind, the vouchers with promo codes or unique identification numbers are sent to the loyal customers of a brand using group SMS software. This can be redeemed in the mentioned time period for exclusive services or to avail exclusive discounts. Bulk SMS software offers effective and designed ways to shoot such messages and attract the customer to make a repeated purchase.
  • Appointments: Business like visiting a Doctor’s clinic, taking an appointment from the coach, etc., requires pre-booking. This can be done over SMS and confirmation can be sent to the customer over SMS itself. The bookings made through App or website can also be confirmed using SMS by integrating the SMS sender software with the website/app. Automatic reminders can also be sent before-hand.

While you haven’t used the text messaging software yet, you may have a detailed idea on why you should consider using it as a marketing tool. With the above-mentioned advantages, bulk SMS software helps take your marketing efforts to the next level and provides a powerful SMS solution for all your marketing needs.


Why is Bulk SMS Marketing a MUST for you?

Admit it; SMS is the simplest and most effective medium of communication. Do you know as per Venturebeat’s report, 90 percent of the people read text messages within 3 minutes of receiving it? And since SMS doesn’t require internet connectivity, you can send it to all types of mobiles, whether it’s a smartphone or a basic phone.

So if you want to upscale your marketing efforts, don’t hesitate to invest in bulk SMS service. Have a look at the reasons why bulk SMS marketing is worth an investment.

1. Targeted Reach

SMS always hit the target, serving the purpose without fail. When you send an SMS to a person, it will be delivered within no time. The person may read it instantly or a few minutes later. But you rest assured that it has reached its destination. There is a maximum chance of conversion or engagement because you know the message will be read by a particular person and no one else.

You can also send personalized SMS to a particular audience. For example, you can create multiple groups, having similar interests, in bulk SMS software. You can create personalized messages for each group and send them at different times as per the schedule.

2. Cost-Effective

If you opt for bulk SMS service, an SMS will cost you a few paise only. You can send up to a lakh messages by spending a few thousand Rupees. What else can you ask for? If you opt for outdoor advertising, email advertising, or other forms of marketing, you will be spending more money and the conversions will be comparatively low.

When you are investing in bulk SMS marketing, you can expect a higher ROI because the conversions are always higher in bulk SMS marketing. You engage directly with the customer, having their complete attention. This increases the probability of converting the prospect.

3. Quickest Mode of Communication

In just one click, you can SMS to thousands of recipients. And within a few seconds, you will start getting responses. Is there any faster mode of communication? The best part is that the recipient doesn’t need to rely on an internet connection to receive, read, and respond to the SMS.

The mass texting software simplifies the task of sending an SMS to thousands of recipients. Just create a message, insert necessary links, and send it to the list of contacts saved in the directory. The well-organized interface further allows you to run multiple campaigns simultaneously, thereby extending your reach to lakhs of customers.

4. Highest Engagement Rate

It’s so easy to interact via a text message. You just have to type and send the SMS. This is the reason people perceive text messaging as the most convenient form of communication. Therefore, the engagement rate is always high. When you have bulk SMS software to managing SMS marketing, you can send messages and engage with the audience through a common interface.

Whether you are sending promotional messages, asking for feedback & review, sending informational messages, or sending alerts & notifications; SMS is the best mode for communicating and engaging with the customer.

5. Highest Delivery Rate

If you send an SMS to a number, it will definitely reach its destination, provided the number is active and in use. This means the SMS delivery rate is the highest amongst all the marketing methods. Even if the mobile is switched off or there are poor network issues, the recipient will still receive the SMS after some time.

Further, there are no spam issues in SMS marketing. You can deploy bulk text messaging software to send thousands of SMS’s. These will be delivered in the inbox folder of all the mobile phones.

6. No Fluff, Only Information

In the majority of the cases, the text limit in an SMS is confined to 160 characters. This means you have to be specific while conveying the message to the recipient. So when you send an SMS, the recipient receives pure information. This is beneficial because you are not wasting the customer’s time. You are providing factual information that instigates customer to respond.

But in case the content in an SMS exceeds 160 characters, you don’t need to worry. You can still send the SMS to communicate a message. Just utilize the bulk SMS software to optimize the length of the SMS. At the same time, ensure you are conveying complete information.

7. Saves Time, Increases Productivity

It’s clear an SMS is suitable for sending important information and no fluff. This saves the time of the recipient because he doesn’t have to scroll through the heap of content to understand the message. Moreover, you get instant responses to the message. This allows you to make quick decisions without wasting any time. Ultimately, this boosts your productivity.

Since you can use mass texting software to automate the process of sending SMS, you get ample time to devote to other tasks. This ensures optimized time management. Again, it boosts productivity at the workplace.

8. Increased Customer Satisfaction & Retention

Whether you send SMS for marketing, customer support, transactional purpose, or communication; the ultimate aim is to boost customer satisfaction and ensure customer retention. The bulk SMS process lets you manage all the operations so that you can deliver a seamless customer experience.

The customers also find it convenient to communicate via SMS. The bulk text messaging software lets you handle every customer query or response. This further boosts your reputation as a customer-oriented organization.

9. Mobile, Mobile Everywhere

Almost everyone is using a mobile nowadays. Therefore, it seems evident to use bulk SMS marketing to target potential customers. And when you install bulk SMS software, you automate and optimize the SMS marketing process. You generate more revenue, increase customer database, and deliver a seamless customer experience.

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Frequently Asked Questions (FAQs)

  • The SMS marketing software does end up saving loads of time because imagine sending one message to a single person at a time? Now imagine that hundreds and thousands of people can be reached at the same time by making use of bulk SMS sender software.
  • Yes. Software is available for those who want to send messages via WhatsApp as well. The WhatsApp bulk SMS software helps you broadcast your message to a wider audience through the application.
  • No. Every SMS marketing software has different plans and one needs to choose them to avail of a particular package. There is usually no monthly or set-up fee involved.
  • Usually, the limit is 160 characters only when one is making use of bulk SMS software for Android mobile phones.
  • If there is a large audience that needs to receive the message then it is always advisable to make use of the market’s best bulk SMS software.
  • The best bulk SMS software provides more than just the service of sending messages. Their features determine whether they are the best or not.

    List of best bulk SMS software:

    1. Sendinblue
    2. Exotel
    3. Messagemedia Web SMS
  • This completely depends upon the structure of the organization and whether the person-in-charge is constantly on the move or has a desk-job. If the person is constantly on the go then it is preferable to go for the best bulk SMS software for Android, else if the person is going to sit and work, then one should go for the best bulk SMS software for PC in the market.
  • No. The costing is done according to the software and what features one selects. When a software is installed the amount is not usually calculated per message.

Payal PatilBy Payal Patil | Last Updated: October 26, 2020

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