Best Brand Management software
Finding the best Brand Management Software for your business is now faster and easier! Compare prices, reviews, features, and get free consultation to find the perfect software.
According to BusinessDictionary, The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition.
Brand management is an aspect of marketing that utilizes techniques to boost the recognized value of products or services over time. The understanding of brand management starts with having a comprehensive knowledge of the term ‘brand’. This means making a promise and fulfilling it. Branding builds relationships - customers get committed to your company. It also makes your products or services stand out from the competitors.
Brand management consists of managing the tangible and intangible attributes of a brand. Tangible attributes include product, pricing, packaging, customers’ experience, etc. While intangible attributes include brand equity, brand image, brand positioning, brand associations, emotional connection with products or services.
It is all about seizing the niche market for the products or services that you are offering and generating trust for your existing and potential customers, and creating a sense in their minds that you have the unique solution to their problem.
Brand development is a complex process and requires a lot of patience. The traditional methods are completely obsolete, and despite the new opportunities available due to digitization, many businesses still find it hard to when it comes to brand development. Some of the most common brand management obstacles marketers face are putting the available data to efficient use, failing to have a compelling vision, acquiring integrated marketing communication and unable to train employees to convey a consistent message whenever required.
These problems became so common that now specifically designed solutions are available to tackle it. The tools that can centralize efforts, break down complex processes and allows effective utilization of data can be referred to as brand management software.
The single, centralized database enables users to create, manage, store and share resources and files to ensure brand consistency in all mediums.
This can assist your staff to manage the workflow process for producing and approving new marketing assets.
Brand management tools offer many features through which brand managers can manage their brand globally and locally while ensuring total control. Here are some common features that brand management software offers:
1. Real-time insights
It lets users access real-time insights across the whole brand management process so that analysis can be performed to reveal any patterns or trends.
2. Search options
This might seem a simple and straightforward feature but it just cannot be overlooked. Simply typing in the resources you’re trying to locate will save a lot of time.
3. Social media connectivity
A brand management system can easily connect with your company’s social media handles. You can share a variety of insights and information and track your company’s performance on social media.
4. User-defined access
With this feature, you can choose particular users to whom you want to have access to the company’s assets. Also, you can deny access if you observe something suspicious.
The user can create their own marketing and design resources which could help in brand development. Brand management apps also allow users to share and obtain resources from different users across the platform.
6. Multi-format output
Certainly, you will want content in different formats as different platforms and channels demand it in different formats. Brand management software enables you to get content in a variety of formats like PDF, JPG, PNG, HTML, JPEG, GIF, etc.
7. Control for approval
The user can review any marketing strategy, campaign or social media post before manually approving it or he/she can also set it for automatic approval.
There are a lot of things that can be done automatically to save time. These tools allow users to streamline the designing process which increases overall productivity.
This feature lets users send alerts to some specific users or a group of people for pending approval requests and content reviews.
The tremendous growth of digital marketing has changed the way businesses work. More and more people marketers are buying and using the software. These tools not only help in brand promotion but also improves marketing initiatives and delivers superior customer experience.
A brand management platform is the central content hub - the only source of brand assets, campaign components, and guidelines. There are several reasons why using a brand management service will revolutionize the way you do business:
1. Centralized system
It is crucial in brand management that all the systems fed the same data with authorized digital resources in an automated way. Brand management applications allow to store and access every brand asset, campaign, advertising or marketing template or layout, presentations, document files, etc. from a centralized location or over the cloud.
This means the system passes only the required things by the connected platform. For instance, an integration with social media, the web CMS would allow only images and videos in the brand management platform approved for the web; Or it would allow it to the whole social media team. The CMO can have his/her say in which the team has access to what content. But here, members can take the initiative in searching for the right materials without involving the CMO every time.
3. Economical and productive working
A brand management system allows users to connect the system to other systems or tools that the organization is using. So, it becomes possible to load files from the brand management platform to whichever other software or platform is being used in the organization. The availability of these materials to other staff with much interference boosts productivity.
4. Minimizing duplication of assets
Whenever any digital asset is uploaded to the system, it is required to go through a screening process. This could involve authorization, approval or digital signature. Then it can be used in all the brand-related activities. Thus a level of consistency is maintained and duplication is prevented.
Brand management solutions provide a solid foundation for a business to promote its products and services across different mediums, on brand or in a flexible way. It serves many purposes such as:
- Conserving a brand’s identity and integrity: every asset carries its own importance that maintains the brand identity. If the brand’s content is disorganized or fragmented with improper branding, messaging and design, then it runs a real risk of diminishing the brand value and it affects the customer experience.
- Sales boosting tools: The sales team relies on speedy and relevant assets as it gives them the freedom to personalize their email marketing collateral, slide shows, handouts, banners, and other assets. Brand management tools ensure that a sales team gets all the approved assets that they would need to serve prospects or customers.
- Self-help functionality: Brand management software enables employees to use approved, branded resources from a variety of platforms at a time of their liking. So, there is minimum or no time spent asking for resources. Instead, employees spend time in self-help. The tool gives the ability to users to modify approved assets from anywhere, anytime. Thus reducing the need to create an asset every time.
You can boot your business and manage your brand through traditional methods, but it gives limited space. All successful businesses work on big data and analytics in order to make data-driven decisions. Brand management systems are the best option if you want to make your process automated and work with big data. You can easily determine useful insights and will be able to understand your customer needs like never before.
Brand management activities have seen a continuous rise in the past few years. Nowadays, customers make quick decisions based on readily available information. The brand image also plays a vital role along with the quality of products/services. Therefore, consistent branding is having a major impact on sales rather than quality.
Customers are becoming more aware and more critical of rudimentary advertising. This means now companies have to create unique content-based strategies to attract an audience and establish a good reputation. Maintaining the consistency of content across different channels and tracking its performance can be a huge task, and mismanagement could have adverse effects on a brand.
Studies show that consistently delivering content across all the channels increases revenue by up to 23% and content-based methods generate three times more leads than paid ads. Also, 90% of online searches are made by people who haven’t made up their minds about a particular brand in advance. This means the content is the fundamental factor in determining the stature of any brand.
These numbers show how crucial brand management could prove to be and how it can affect profit margins. Due to this, the brand management approach cannot be left to a stroke of luck. Selecting a proper brand management solution can assure the results that the company is intending.
As you’re aware now that brand management software works for all sizes of organizations, so before going for any such software, you have to understand your needs.
- For small business owners, a web-based or cloud-based brand management tool is the best option due to its affordability and economical applications.
- For medium and large-sized businesses, there is a dedicated category - corporate brand management software. This will provide on-premise solutions and you’ll be able to organize and manage in-house branding processes.
- Brand management tools also allow third-party integrations, which means you can link your organization’s social media accounts, email accounts, online store, website, etc. to the brand management tool to create maximum influence.
Mayple is a full-service digital marketing platform businesses use to safely hire and manage marketing experts that grow your business. Mayple's platform simplifies all aspects of digital campaign management and assures they generate top results for businesses.
Frontify is an all-in-one branding software that helps you build a powerful brand experience. This branding platform has been designed to boost the efficiency of businesses. The software offers scalable tools to cater to your specific brand requirements.
All-in-one web SaaS applications in a custom, unique and personal digital workspace to run your entire business/organization/workgroup. Bring your team online, and start working together, wherever you are.
Vuelio is a web-based brand management platform designed for media professionals, press officers, FOI managers, customer service managers, etc. This powerful software helps you establish robust relationships with the media and various stakeholders.
ODIN is a fully featured Brand Management Software designed to serve Startups, Agencies. ODIN provides end-to-end solutions designed for Windows. This online Brand Management system offers Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management at one place.
BrandingManager is one of the most potent brand management software primarily used by marketing departments for creating and managing their brand assets competently. The software offers training via webinars and live online classes.
Branding Guide is a fully featured Brand Management Software designed to serve Agencies, SMEs. Branding Guide provides end-to-end solutions designed for Windows. This online Brand Management system offers Artwork Management, Asset Management at one place.
Bynder provides a digital asset management solution that helps you to do more with your marketing assets. This global digital rights management software truly enhances its user interface and usability. Usability is a top priority for many buyers, and this application dispenses a robust and agile platform to meet the expectation.
MarCom On Demand is a fully featured Document Management Software designed to serve Agencies, Enterprises. MarCom On Demand provides end-to-end solutions designed for Web App. This online Document Management system offers Partner Management, Contact Database, Full Text Search, Audio Content, Artwork Management at one place.
IntellaSphere Brand Affinity Marketing System is a fully featured CRM Software designed to serve Enterprises, SMEs. IntellaSphere Brand Affinity Marketing System provides end-to-end solutions designed for Web App. This online CRM system offers Social Media Monitoring, Customer Review Platform, Social Media Integration, Email Marketing, Lead Scoring at one place.
Widen Collective is a fully featured Project Management Software designed to serve Startups, Enterprises. Widen Collective provides end-to-end solutions designed for Windows. This online Project Management system offers Image Editor, Artwork Management, Storage Management, Kanban Board, Asset Library at one place.
MarketPort is the best cloud-based brand management software that can be easily customized to cater to your needs. This comprehensive software is mostly used by distributed marketers to automate and enhance their marketing and sales operation management.
MODSocket is a SaaS-based brand management software specially designed to cater to the marketing needs of small businesses. This versatile and easy-to-use software comes with a lot of features to showcase your strategic marketing practices.
Encode Marketing is one of the best branding solutions used by advertising agencies, retailers, & brand owners for automating their marketing workflows. The software not only saves your production costs but also provides you with an overview of all processes.
Infinfbrand Enterprise is a high-performance web-based brand management platform that offers useful features such as asset management, and approval process control. This SaaS-based branding software is ideal for automating your brand’s customization.
InBrand is a fully featured Brand Management Software designed to serve SMEs, Agencies. InBrand provides end-to-end solutions designed for Web App. This online Brand Management system offers Asset Management at one place.
Preeon is a sophisticated brand management software solution that enables you to generate customized print collaterals instantly. This XML-based tool offers useful features such as artwork management, fulfillment distribution, change management, & lots more.
SocialFlow is one of the most sought-after branding solutions ideal for social media management. The world’s top publisher brands use this promising brand management tool for boosting their business content across social media platforms.
PubliSphere is a fully featured Brand Management Software designed to serve Enterprises, Startups. PubliSphere provides end-to-end solutions designed for Web App. This online Brand Management system offers Approval Process Control, Artwork Management, Asset Management at one place.
BEMapps.com is a fully featured Brand Management Software designed to serve SMEs, Enterprises. BEMapps.com provides end-to-end solutions designed for Web App. This online Brand Management system offers Change Management at one place.
BrandSpot is a brand management software solution that simplifies & automates your brand’s operational process. The software enables you to create personalized campaigns, & allows you to design, edit, & publish marketing collaterals as per your choice.
S4 Marketing Resource Center is the best brand management software highly preferred by renowned brands. This intuitive system used for customizing marketing collaterals also offers live assistance & training via documentation, live online classes & seminars.
Youzign is a fully featured Brand Management Software designed to serve Enterprises, Agencies. Youzign provides end-to-end solutions designed for Macintosh. This online Brand Management system offers Artwork Management at one place.
Approve is a branding application known for its easy-to-use interface. The software highly preferred by advertising agencies, graphic designers, and marketing teams for managing campaigns, design projects, etc., with ease. Start your free trial today!
Rallio is a fully featured Brand Management Software designed to serve Startups, Agencies. Rallio provides end-to-end solutions designed for Web App. This online Brand Management system offers Approval Process Control, Artwork Management, Asset Management at one place.
Frequently Asked Questions (FAQs)
A. A brand management software will primarily focus on the overall appeal of your brand while digital marketing software will help you promote your products and services to generate sales.
A. There are only limited ways to boost the awareness of your brand manually, and you can reach limited no. of people. Many companies work on big data to analyze market trends and customer behaviors, and brand management tools are the best option to make your system automated.
A. For larger organizations, it is crucial to invest in brand management software from the very beginning. As it helps centralize your brand assets on a single platform, it ensures rapid brand growth. If you have a smaller team, you can consider investing in the software at a later stage, specifically when your team starts enlarging.
A. Besides the common functionalities of brand management software, customization, flexibility, and integration are what make your investment worth.
A. There are many brand awareness tools available on the market, which are categorized into Social Analytics tools and Social Mention tools. Some of the best brand awareness tools that you can leverage include Qualtrics, SproutSocial, Media toolkit, Netvibes, and more.